Who we are
Welcome to STYLIDEAS!
We have three brands: STYLPRO, STYLFILE and STYLSMILE.
CEO Tom Pellereau has always wanted to invent genius, ever since he was a small boy. After winning the BBC’s The Apprentice in 2011, self-made billionaire Lord Sugar invested £250,000 in Tom’s dream- to make beauty effortless. Now he is all grown up and is the world’s beauty handyman.
What we do
At STYLIDEAS, your daily beauty woes are our problem. Everything we create stems from real people’s issues and is always crafted with love.
Our brands STYLPRO, STYLFILE, STYLSMILE cover beauty, nail care and teeth whitening. We are well known for our STYLPRO Original Brush Cleaner, which was born when Tom heard from a Makeup Artist that cleaning makeup brushes is essential to avoid the build-up of bacteria, but drying them is an absolute bore. So, he created the STYLPRO Original.
Tom & team want to fix the small frustrations in life. We make beauty, make sense.